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Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

Persistent link: https://www.econbiz.de/10014429178

How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory

Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014265655

Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation

Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14

Persistent link: https://www.econbiz.de/10012666007

The bright and dark sides of online customer engagement on brand love

Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970

Persistent link: https://www.econbiz.de/10014471162

Insights into user engagement on social media : indings from two fashion retailers

Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137

Persistent link: https://www.econbiz.de/10012547985

Digital service innovation, customer engagement, and customer equity in AR marketing

Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466

Persistent link: https://www.econbiz.de/10012549102

The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation

Salas-Paramo, Jairo; Escandon-Barbosa, Diana; … - In: International journal of business environment : IJBE 12 (2021) 4, pp. 389-409

Persistent link: https://www.econbiz.de/10012694594

Examining customer engagement and brand intimacy in social media context

Wang, Tien; Lee, Fu-Yu - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238350

User engagement in social media : an explorative study of Swedish fashion brands

Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190

Persistent link: https://www.econbiz.de/10011575484

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