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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Electronic Commerce
22,971
E-commerce
20,577
Erfolgsfaktor
17,551
Markenführung
17,031
Brand management
17,009
Success factor
15,513
Konsumentenverhalten
14,797
Consumer behaviour
14,778
Online-Handel
11,038
Online retailing
10,979
Markenimage
7,232
Brand image
7,101
Deutschland
6,840
Germany
6,345
Relationship marketing
5,430
Internet
5,411
Markenartikel
5,328
Brand
5,321
Vertriebsweg
4,872
Distribution channel
4,855
Online-Marketing
4,727
Internet marketing
4,623
Social Web
4,347
Social web
4,342
Theorie
4,273
Theory
4,251
USA
3,141
Einzelhandel
3,134
Retail trade
3,048
United States
3,018
Marketingmanagement
2,554
Welt
2,503
Marketing management
2,501
World
2,491
Strategisches Management
2,410
Digitalisierung
2,318
KMU
2,293
SME
2,285
Markenpolitik
2,197
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Undetermined
2,412
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690
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Article
4,250
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1,190
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5
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3,686
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548
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Graue Literatur
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Non-commercial literature
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Sammelwerk
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Fallstudie
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Ratgeber
45
Guidebook
43
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41
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41
Handbook
24
Handbuch
24
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17
Textbook
15
Konferenzschrift
14
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12
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12
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11
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11
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6
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6
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6
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4
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4
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4
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English
4,625
German
826
French
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Italian
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Loureiro, Sandra Maria Correia
23
Neslin, Scott A.
19
Hollebeek, Linda D.
16
Wirtz, Bernd W.
16
Kumar, Vikas
15
Huber, Frank
14
Japutra, Arnold
14
Khan, Imran
14
Piller, Frank T.
14
Veloutsou, Cleopatra
14
Bruhn, Manfred
13
Fetscherin, Marc
13
Homburg, Christian
13
Rather, Raouf Ahmad
12
Thaichon, Park
12
Vrontis, Demetris
12
Ahn, Jiseon
11
Fournier, Susan
11
Gil Saura, Irene
11
Karjaluoto, Heikki
11
Quach, Sara
11
Rahman, Zillur
11
Verhoef, Peter C.
11
Guzman, Francisco
10
Han, Heesup
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahlert, Dieter
9
Bang, Nguyen
9
Bauer, Hans H.
9
Burmann, Christoph
9
Harrigan, Paul
9
Kaufmann, Hans Rüdiger
9
Kunkel, Thilo
9
Park, Jungkun
9
Ratten, Vanessa
9
Sreejesh, S.
9
Wiedmann, Klaus-Peter
9
Carlson, Jamie
8
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Springer Fachmedien Wiesbaden
17
IGI Global
3
Universität St. Gallen
3
Bundesvereinigung Logistik
2
Gesellschaft zur Erforschung des Markenwesens
2
Haufe-Lexware GmbH & Co. KG
2
Kompetenzschwerpunkt E-Business
2
marketing-Börse GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Arthur D. Little International Inc. <Wiesbaden>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Post AG / Direkt-Marketing
1
Deutsche Tagung zu Mass Customization <2, 2000, Frankfurt, Main>
1
Deutscher Logistik-Kongress <17, 2000, Berlin>
1
Deutscher Logistik-Kongress <18, 2001, Berlin>
1
Deutsches Seminar für Fremdenverkehr Berlin
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European Marketing Academy
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Galileo Press
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität
1
Holzmann Medien GmbH & Co. KG
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Internationales Centrum für Franchising und Cooperation (F & C) <Münster (Westf)>
1
Josef Eul Verlag GmbH
1
Ludwig-Maximilians-Universität München
1
MITP Verlags-GmbH & Co. KG
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
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Journal of retailing and consumer services
205
Journal of business research : JBR
194
The journal of product & brand management
100
The journal of brand management : an international journal
89
Industrial marketing management : the international journal for industrial and high-tech firms
72
International journal of electronic customer relationship management : IJECRM
57
SpringerLink / Bücher
55
International journal of hospitality management
48
International journal of internet marketing and advertising : IJIMA
48
Asia Pacific journal of marketing and logistics
45
Journal of strategic marketing
41
Cogent business & management
38
Psychology & marketing
38
International journal of electronic marketing and retailing : IJEMR
35
Marketing intelligence & planning
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing
32
The journal of business & industrial marketing
32
Journal of internet commerce
28
Journal of promotion management : innovations in planning and applied research
28
The service industries journal
28
European journal of marketing : EJM
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of marketing
26
International journal of contemporary hospitality management
25
International journal of retail & distribution management
25
International journal of business information systems : IJBIS
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of electronic commerce research : JECR
23
Gabler Edition Wissenschaft
22
International journal of e-business research : an official publication of the Information Resources Management Association
22
International journal of retail and distribution management
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
Journal of the Academy of Marketing Science
22
Journal of travel and tourism marketing
22
The journal of services marketing
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of hospitality marketing & management
21
Electronic commerce research
19
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ECONIS (ZBW)
5,434
EconStor
5
OLC EcoSci
4
USB Cologne (EcoSocSci)
2
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1
The value of rapid delivery in omnichannel retailing
Fisher, Marshall L.
;
Gallino, Santiago
;
Xu, Joseph Jiaqi
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 732-748
Persistent link: https://www.econbiz.de/10012177633
Saved in:
2
The effect of multi-channel Service quality on mobile customer loyalty in an online-and-mobile retail context
Lin, Hsin-hui
- In:
The service industries journal
32
(
2012
)
11
,
pp. 1865-1882
Persistent link: https://www.econbiz.de/10009582169
Saved in:
3
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
4
Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps
Movahedisaveji, Mohammad Mahdi
;
Shaukat, Badiea
- In:
Journal of management analytics
7
(
2020
)
1
,
pp. 69-104
Persistent link: https://www.econbiz.de/10012171634
Saved in:
5
An exploratory study of the relationships between mobile data services business models and customer value : SNF-project no. 6500: "mobile and channel integrating electronic commerc...
Pedersen, Per E.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003086541
Saved in:
6
Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel
Heinemann, Gerrit
-
2011
-
3., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10013515961
Saved in:
7
Cross-Channel-Management : Integrationserfordernisse im Multi-Channel-Handel
Heinemann, Gerrit
-
2011
-
3., vollst. überarb. Auflage
Persistent link: https://www.econbiz.de/10008823063
Saved in:
8
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
9
Omnichannel experience : towards successful channel integration in retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of customer behaviour
18
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012257442
Saved in:
10
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
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