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Perceived value, satisfaction, and loyalty of TV travel product shopping : involvement as a moderator
Chen, Ching-fu; Tsai, Meng-huan - In: Tourism management : research, policies, practice 29 (2008) 6, pp. 1166-1171
Persistent link: https://www.econbiz.de/10003775895
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Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Tourism economics : the business and finance of tourism … 16 (2010) 4, pp. 981-994
Persistent link: https://www.econbiz.de/10008779196
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Brand equity, relationship quality, relationship value, and customer loyalty : evidence from the telecommunications services
Chen, Ching-fu; Myagmarsuren, Odonchimeg - In: Total quality management & business excellence : an … 22 (2011) 9, pp. 957-974
Persistent link: https://www.econbiz.de/10009504072
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A study on mobile phone service loyalty in Taiwan
Chen, Ching-fu; Cheng, Lee-ting - In: Total quality management & business excellence : an … 23 (2012) 7, pp. 807-819
Persistent link: https://www.econbiz.de/10009625464
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Airline brand equity, brand preference, and purchase intentions : the moderating effects of switching costs
Chen, Ching-fu; Chang, Yu-Ying - In: Journal of air transport management 14 (2008) 1, pp. 40-42
Persistent link: https://www.econbiz.de/10003657821
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Antecedents and consequences of perceived coolness for Generation Y in the context of creative tourism : a case study of the Pier 2 Art Center in Taiwan
Chen, Ching-fu; Chou, Shih-Huan - In: Tourism management : research, policies, practice 72 (2019), pp. 121-129
Persistent link: https://www.econbiz.de/10011995782
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Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu; Lu, Hsiao-Han - In: The journal of brand management : an international journal 31 (2024) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10014583661