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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
India
21
Indien
13
Consumer behaviour
12
Konsumentenverhalten
12
Takeover
6
Übernahme
6
Electronic Banking
5
Electronic banking
5
Brand image
4
Brand management
4
Börsenkurs
4
Cash offers
4
Event study
4
Markenführung
4
Markenimage
4
Share price
4
Stock offers
4
Advertising effects
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cross border acquisitions
3
Firm performance
3
Unternehmenserfolg
3
Werbewirkung
3
Acquisitions
2
Adopter Categories
2
Ankündigungseffekt
2
Announcement effect
2
Bank
2
Brand architecture
2
Brands
2
Cluster Analysis
2
Cognition
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cross-border acquisitions
2
Demographic Variables
2
Dienstleistungsqualität
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English
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Mann, Bikram Jit Singh
2
Rawat, Jyoti
1
Sahni, Sunpreet Kaur
1
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International journal of electronic business
1
The IUP journal of brand management : IJBRM
1
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ECONIS (ZBW)
2
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1
Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
International journal of electronic business
10
(
2013
)
4
,
pp. 331-354
Persistent link: https://www.econbiz.de/10009790705
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2
The role of consumer personality trait and brand personality trait in creating customer experience
Mann, Bikram Jit Singh
;
Rawat, Jyoti
- In:
The IUP journal of brand management : IJBRM
13
(
2016
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10011627189
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