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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Social Web
20,208
Social web
20,174
Markenführung
17,036
Brand management
17,013
Markenimage
10,875
Theorie
10,813
Relationship marketing
10,738
Brand image
10,660
Theory
10,624
Emotion
10,435
Markenartikel
9,130
Online-Marketing
8,545
Internet marketing
8,420
Brand
8,035
Deutschland
6,383
USA
6,378
Kundenzufriedenheit
6,239
Customer satisfaction
6,238
Online-Handel
6,176
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6,162
United States
6,153
Germany
5,766
Electronic Commerce
5,009
Dienstleistungsqualität
4,866
Service quality
4,864
E-commerce
4,801
Viral marketing
4,785
Virales Marketing
4,775
Einzelhandel
4,528
Werbewirkung
4,486
Advertising effects
4,424
Retail trade
4,423
Marketingmanagement
4,153
Experiment
4,116
Marketing management
4,109
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3,781
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3,630
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Han, Heesup
43
Hollebeek, Linda D.
34
Verhoef, Peter C.
33
Huber, Frank
32
Mattila, Anna S.
30
Loureiro, Sandra Maria Correia
27
Kumar, V.
26
Gil Saura, Irene
21
Rather, Raouf Ahmad
21
Klaus, Philipp
20
Herrmann, Andreas
19
Neslin, Scott A.
19
Prentice, Catherine
19
Bang, Nguyen
18
Khan, Imran
18
Lemon, Katherine N.
17
Mittal, Vikas
17
Usman, Osly
17
Ahn, Jiseon
16
Bauer, Hans H.
16
Fournier, Susan
16
Grewal, Dhruv
16
Hyun, Sunghyup Sean
16
Kumar, Vikas
16
Quach, Sara
16
Rahman, Zillur
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
Balaji, M. S.
15
Foscht, Thomas
15
Gustafsson, Anders
15
Japutra, Arnold
15
Karjaluoto, Heikki
15
Roy, Sanjit
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Agnihotri, Raj
14
Bilgihan, Anil
14
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American Marketing Association
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IGI Global
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Springer-Verlag GmbH
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
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De Gruyter Oldenbourg
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Friedrich-Schiller-Universität Jena
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Gesellschaft zur Erforschung des Markenwesens
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Technische Universität Chemnitz
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Business Information Centre <Toronto>
1
Customs Co-operation Council
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
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Eric Cuvillier <Firma>
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European Marketing Academy
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1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
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1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Fördergesellschaft Marketing an der Universität Augsburg
1
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1
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1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
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Journal of retailing and consumer services
487
Journal of business research : JBR
416
International journal of hospitality management
187
The journal of services marketing
138
The journal of product & brand management
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
The journal of brand management : an international journal
105
Journal of strategic marketing
90
Journal of hospitality marketing & management
84
Journal of the Academy of Marketing Science
84
Psychology & marketing
84
Journal of travel and tourism marketing
81
SpringerLink / Bücher
81
International journal of contemporary hospitality management
80
Cogent business & management
79
The service industries journal
79
Asia Pacific journal of marketing and logistics
77
Journal of retailing
69
Journal of marketing
65
Journal of service management
64
Marketing intelligence & planning
63
Journal of service research : JSR
61
European journal of marketing : EJM
60
Tourism management : research, policies, practice
59
International journal of internet marketing and advertising : IJIMA
56
The international review of retail, distribution and consumer research
56
Services marketing quarterly
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
International journal of electronic marketing and retailing : IJEMR
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
International journal of retail & distribution management
48
Service business
48
International journal of electronic customer relationship management : IJECRM
47
The journal of business & industrial marketing
47
Business horizons
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
Journal of marketing management : MM
44
The international journal of bank marketing : IJBM
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
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ECONIS (ZBW)
10,738
EconStor
8
OLC EcoSci
5
USB Cologne (EcoSocSci)
2
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1
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10,753
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date (oldest first)
1
Is social media marketing worth it for luxury brands? : the dual impact of
brand
page satisfaction and
brand
love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
2
Examination of the roles played by
brand
love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
3
The bright and dark sides of online customer engagement on
brand
love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
Tickle me on WeChat moments : the role of
brand
love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
5
Offline
brand
outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace
;
Goh Yee Shien
- In:
Asian journal of business and accounting : AJBA
12
(
2019
)
2
,
pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
Saved in:
6
Brand
tribalism and self-expressive brands : social influences and
brand
outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
7
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Do
brand
relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of
brand
love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
When is
brand
content shared on
Facebook
? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
10
Brand
engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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