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Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano; Donvito, Raffaele; Acuti, Diletta; … - In: Journal of retailing 96 (2020) 4, pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
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Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno; Manthiou, Aikaterini; Pederzoli, Daniele; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Why do you care about me? : the impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
Vannucci, Virginia; Dasmi, Costanza; Nechaeva, Olga; … - In: Journal of retailing and consumer services 73 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303155