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The role of identity salience in the effects of corporate social responsibility on consumer behavior
Marin, Longinos; Ruiz de Maya, Salvador; Rubio, Alicia - In: Journal of business ethics : JOBE 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10003805863
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The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos; Ruiz de Maya, Salvador - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
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Benefits of customer profitability analysis reports in repeated budget allocation decision making
Cardinaels, Eddy; Roodhooft, Filip; Warlop, Luk - 2000
Persistent link: https://www.econbiz.de/10001578797
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Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
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The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola; López, Manuela; Sicilia, María; … - In: Journal of marketing communications 28 (2022) 5, pp. 528-559
Persistent link: https://www.econbiz.de/10013371046