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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Consumer perceptions of service convenience in hedonic and utilitarian retail settings in China
Wong, Amy - In: Journal of international consumer marketing 33 (2021) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10012607778
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Gamification and consumer loyalty : the role of utilitarian and hedonic benefit
Shahid, Anam; Arshad, Sadia - In: The Lahore journal of business 10 (2021) 1, pp. 29-56
Persistent link: https://www.econbiz.de/10012813524
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Hedonic and utilitarian drivers of customer engagement
In: Central European business review : CEBR 7 (2018) 4, pp. 15-33
Persistent link: https://www.econbiz.de/10011965734
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Making the customer experience journey more hedonic in a traditionally utilitarian service context : a case study
Ponsignon, Frédéric - In: Journal of service management 34 (2023) 2, pp. 294-315
Persistent link: https://www.econbiz.de/10014337953
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Measuring customer value in commercial experiences
Eriksson, Maria; Bäckström, Ingela; Ingelsson, Pernilla; … - In: Total quality management & business excellence : an … 29 (2018) 6, pp. 618-632
Persistent link: https://www.econbiz.de/10011854111
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Increasing online business productivity through customer electronic loyalty : the role of online trust and hedonic value
Bui Thanh Khoa - In: International journal of public sector performance … 12 (2023) 1/2, pp. 252-274
Persistent link: https://www.econbiz.de/10014313464
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How do customer anxiety levels impact relationship marketing in electronic commerce?
Bui Thanh Khoa; Tran Trong Huynh - In: Cogent business & management 9 (2022) 1, pp. 1-19
E-commerce is no longer a transaction in developed countries but has been popular worldwide. However, building long-term customer relationships is challenging for online businesses because of consumers' anxiety levels in the transaction process. This study aimed to expose the moderating effect...
Persistent link: https://www.econbiz.de/10014443547
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The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance
Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441
Persistent link: https://www.econbiz.de/10011282823
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Fashion shopping in multichannel retail : the role of technology in enhancing the customer experience
Blázquez, Marta - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 97-116
Persistent link: https://www.econbiz.de/10010391419