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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Relationship marketing
25,951
Einzelhandel
17,673
Retail trade
15,072
Theorie
12,252
Theory
12,057
Brand management
8,302
Markenführung
8,255
Customer satisfaction
8,068
Kundenzufriedenheit
7,855
Deutschland
7,449
Brand image
7,006
Markenimage
6,965
Germany
6,485
USA
6,462
Online-Handel
6,323
Online retailing
6,304
Service quality
6,285
Dienstleistungsqualität
6,228
United States
6,093
Social Web
5,662
Social web
5,659
Online-Marketing
5,183
Internet marketing
5,160
Electronic Commerce
5,076
E-commerce
4,873
Markenartikel
4,519
Brand
4,516
Marketingmanagement
4,048
Marketing management
4,021
Werbewirkung
3,680
Advertising effects
3,641
Verbraucherverhalten
3,579
Experiment
3,576
Pricing strategy
3,466
Preismanagement
3,463
Emotion
3,462
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Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
61
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
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Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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Source
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ECONIS (ZBW)
25,129
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
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1
Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
2
Aisles of life : outline of a customer-centric approach to retail space management
Granzau Juel-Jacobsen, Lane
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 162-180
Persistent link: https://www.econbiz.de/10011299058
Saved in:
3
Customer
experience
in the omni-channel world and the challenges and opportunities this presents
Cook, Glenn
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 262-266
Persistent link: https://www.econbiz.de/10010385974
Saved in:
4
Modelling the relationship among retail atmospherics, service quality, satisfaction and customer behavioural intentions in an emerging economy context
Rajic, Tamara
;
Dado, Jaroslav
- In:
Total quality management & business excellence : an …
24
(
2013
)
9
,
pp. 1096-1110
Persistent link: https://www.econbiz.de/10009793748
Saved in:
5
The impact of store flyers on store performance : a format and customer related approach
Luceri, Beatrice
;
Latusi, Sabrina
;
Vergura, Donata Tania
; …
- In:
International journal of retail & distribution management
42
(
2014
)
3
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010336968
Saved in:
6
Differential effects of atmospheric cues on emotions and loyalty intention with respect to age under online/offline environment
Loureiro, Sandra Maria Correira
;
Roschk, Holger
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10010338512
Saved in:
7
Retail store environment and customer
experience
: a paradigm
Sachdeva, Ishita
;
Goel, Suhsma
- In:
Journal of fashion marketing and management
19
(
2015
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10011443450
Saved in:
8
The effect of age, gender and education level on customer evaluations of retail furniture store atmospheric attributes
Yildirim, Kemal
;
Cagatay, Kubulay
;
Hidayetoğlu, Mehmet …
- In:
International journal of retail & distribution management
43
(
2015
)
8
,
pp. 712-726
Persistent link: https://www.econbiz.de/10011443496
Saved in:
9
An evaluation of in-store services to enhance customer satisfaction
Kotni, V. V. Devi Prasad
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
3
,
pp. 7-36
Persistent link: https://www.econbiz.de/10011550670
Saved in:
10
Do store brands aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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