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Application of the Kano model for a better understanding of customer requirements in higher education : a pilot study
Madzík, Peter; Budaj, Pavol; Mikuláš, Dalibor; … - In: Administrative Sciences : open access journal 9 (2019) 1/11, pp. 1-18
. We use the Kano model on a pilot sample of respondents at an institution of higher education. Our results showed that …
Persistent link: https://www.econbiz.de/10012126991
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Review of Scoping Studies on Service Quality, Customer Satisfaction and Customer Loyalty in the Airline Industry
Khudhair, Harith Yas - 2020
The paper studies a method for evaluating current literature that receives little consideration in research and development. Various types of undervalued studies are recognized, and how they are related to a systematic review is shown. A diagram is presented that illustrates scoping studies...
Persistent link: https://www.econbiz.de/10012840619
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Personalized Pricing and Quality Customization
Ghose, Anindya - 2008
We embed the principal-agent model in a model of spatial differentiation with correlated consumer preferences to investigate the competitive implications of personalized pricing and quality allocation (PPQ), whereby duopoly firms charge different prices and offer different qualities to different...
Persistent link: https://www.econbiz.de/10012727129
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Review of scoping studies on service quality, customer satisfaction and customer loyalty in the airline industry
Khudhair, Harith Yas; Bin Jusoh, Ahmad; Abbas Mardani; … - In: Contemporary economics 13 (2019) 4, pp. 375-387
The paper studies a method for evaluating current literature that receives little consideration in research and development. Various types of undervalued studies are recognized, and how they are related to a systematic review is shown. A diagram is presented that illustrates scoping studies...
Persistent link: https://www.econbiz.de/10012176938
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Participating anonymous online student communities and university brand relationship outcomes
Le, Tri D.; Linh Le; Quynh Phan; Khoa T. Tran; Phuong … - In: Cogent business & management 8 (2021) 1, pp. 1-14
. Participating these communities may affect the relationship between consumers and brands. Focusing on the higher education context … anonymous community on the brand relationship outcomes. Quantitative data were collected from 480 university students in Ho Chi … Minh city who have followed Confessions pages. Findings indicate that online interaction propensity in university …
Persistent link: https://www.econbiz.de/10012649884
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Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav; Budic, Hrvoje; Pismis, Vjekoslav - In: Analele ştiinţifice ale Univerşităţii Alexandru … 60 (2013) 1, pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
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Determinants of the satisfaction of students studying in private universities : application of Kano model
Venkateswarlu, P.; Malaviya, Sanjeev; Vinay, Muddu - In: Theoretical economics letters 10 (2020) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012491406
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira - In: Journal of marketing for higher education 33 (2023) 2, pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
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The influence of university sustainability practices on student loyalty : an empirical study from Vietnam
Thuy Thanh Thi Doan - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 10, pp. 177-185
Persistent link: https://www.econbiz.de/10012671109