Bahnsen, Alejandro; Aouada, Djamila; Ottersten, Björn - In: Decision Analytics 2 (2015), pp. 1-15
mining and machine learning communities. It is usually tackled by using classification algorithms in order to learn the … different patterns of both the churners and non-churners. Nevertheless, current state-of-the-art classification algorithms are …-sensitive classification algorithms and measure their effectiveness based on their predictive power and also the cost optimization. The results …