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Bringing "social" into sales : the impact of salespeople's social media use on service behaviors and value creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyp, Rajiv; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10009579256
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The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan - In: Journal of consumer behaviour : an international … 14 (2015) 3, pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
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Auswirkungen der "Web-2.0-Ära" auf die Markenkommunikation
Jacobs, Marco - 2009
Persistent link: https://www.econbiz.de/10009665198
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Ausgestaltung des E-POS bei der Best-Shopper-Generation 50plus
Ott, Cirk Sören; Wittmann, Norbert - In: Die Alten und das Netz : Angebote und Nutzung jenseits …, (pp. 192-212). 2012
Persistent link: https://www.econbiz.de/10009406184
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Culture and websites interaction : issues and perspectives
Nacar, Ramazan; Burnaz, Sebnem; Uray, Nimet - In: Cultural and technological influences on global business, (pp. 316-351). 2013
Persistent link: https://www.econbiz.de/10009757806
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The development of service quality dimensions for internet service providers : retaining customers of different usage patterns
Thaichon, Paramaporn; Lobo, Antonio; Prentice, Catherine; … - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1047-1058
Persistent link: https://www.econbiz.de/10010437660
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Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav; Hoebel, Natascha - In: Fuzzy methods for customer relationship management and …, (pp. 91-114). 2012
Persistent link: https://www.econbiz.de/10009703883
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The market will have you : the arts of market attachment in a digital economy
McFall, Liz; Deville, Joe - In: Markets and the arts of attachment, (pp. 108-131). 2017
Persistent link: https://www.econbiz.de/10011664984
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.; Kammerlander, Nadine; Ivens, … - In: Journal of marketing theory and practice 24 (2016) 4, pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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Examination of empirical studies on customer engagement, online engagement, and social media engagement
Yürük-Kayapınar, Pınar - In: Insights, innovation, and analytics for optimal …, (pp. 25-48). 2021
Persistent link: https://www.econbiz.de/10012505628