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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Jiménez-Zarco, Ana Isabel
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Martínez-Ruiz, María Pilar
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Jiménez-Zarco, Anan Isabel
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European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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Journal of retailing and consumer services
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Social media listening and monitoring for business applications
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ECONIS (ZBW)
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The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
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2
Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles
Jiménez-Zarco, Anan Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 219-237)
.
2014
Persistent link: https://www.econbiz.de/10010379302
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3
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia
;
Martínez-Ruiz, María Pilar
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
Saved in:
4
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
5
Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus
;
Jiménez-Zarco, Ana Isabel
- In:
Social media listening and monitoring for business …
,
(pp. 45-68)
.
2017
Persistent link: https://www.econbiz.de/10011565161
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