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~subject:"Beziehungsmarketing"
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The role of brand characterist...
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Beziehungsmarketing
Brand management
758
Markenführung
753
Markenimage
728
Brand image
719
Brand equity
590
Consumer behaviour
496
Konsumentenverhalten
495
brand equity
384
Markenwert
354
Marketing cooperation
327
Marketingkooperation
327
Brand
286
Markenartikel
275
Relationship marketing
195
Deutschland
155
Germany
146
Theorie
121
Theory
121
Online-Marketing
108
Internet marketing
106
Brand Equity
104
Marketingmanagement
100
Social Web
95
Social web
95
Marketing management
94
Markenpolitik
84
Marketing
82
Customer satisfaction
68
Kundenzufriedenheit
66
Advertising effects
56
Werbewirkung
56
Corporate Social Responsibility
52
Corporate social responsibility
50
Store brand
49
Handelsmarke
48
Strategische Allianz
48
Einzelhandel
46
Messung
46
Retail trade
46
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30
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Article
186
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10
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Aufsatz in Zeitschrift
180
Aufsatz im Buch
6
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6
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4
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4
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2
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English
185
German
11
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Gil Saura, Irene
6
Berenguer Contrí, Gloria
3
Chahal, Hardeep
3
Iglesias, Oriol
3
Kaufmann, Hans Rüdiger
3
Liu, Chih-Hsing
3
Markovic, Stefan
3
Wirtz, Bernd W.
3
Šerić, Maja
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Beig, Faseeh Amin
2
Botha, Elsamari
2
Bourgault, Normand
2
Dutta, Kamani
2
Ekinci, Yuksel
2
Geib, Malte
2
Guzman, Francisco
2
Japutra, Arnold
2
Jiang, Yanxin
2
Lee, Jungwon
2
Manohar, Sridhar
2
Molinillo, Sebastian
2
Nika, Fayaz Ahmad
2
Nuseir, Mohammed T.
2
Park, Cheol
2
Prentice, Catherine
2
Reddy, Srinivas K.
2
Saha, Raiswa
2
Servera-Francés, David
2
Shabbir, Rizwan
2
Sharma, Rajesh
2
Sierra, Vicenta
2
Singh, Jatinder Jit
2
Sreejesh, S.
2
Swaminathan, Vanitha
2
Sánchez-García, Javier
2
Wong, IpKin Anthony
2
Zhang, Jing
2
Abedi, Reza
1
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Edward Elgar Publishing
1
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Journal of business research : JBR
12
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
6
The journal of product & brand management
6
International journal of hospitality management
5
Cogent business & management
4
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
The journal of brand management : an international journal
3
African journal of business and economic research : AJBER
2
Asian Academy of Management journal : AAMJ
2
Economic research
2
European research studies
2
Global business review
2
Handelsforschung
2
IIMB management review
2
International journal of business excellence : IJBEX
2
International journal of market research
2
Journal of business ethics : JOBE
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Marketing i menedžment innovacij : m&mi
2
Marketing intelligence & planning
2
Metamorphosis : a journal of management research
2
Springer eBook Collection / Business and Economics
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Vision : the journal of business perspective
2
Academia : revista Latinoamericana de administración
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Amfiteatru economic : an economic and business research periodical
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
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ECONIS (ZBW)
195
EconStor
1
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
Saved in:
2
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
Saved in:
4
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
5
Netzwertartige Wertschöpfungspartnerschaften : Distributionsnetzwerke zur Behebung von Koordinationsdefiziten in Efficient Consumer Response-Partnerschaften der Lebensmittelbranche...
Ahlert, Dieter
;
Borchert, Stefan
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 131-166)
.
2001
Persistent link: https://www.econbiz.de/10001631033
Saved in:
6
Efficient Consumer Response - eine kritische Betrachtung
Meyer, Matthias
- In:
Handelsforschung
14
(
2000
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001473024
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7
Serviceleistungen als Anreizinstrument zur Bearbeitung von Vertikalketten
Baumgarth, Carsten
- In:
Kundenbeziehungen im Dienstleistungsbereich
,
(pp. 373-398)
.
2000
Persistent link: https://www.econbiz.de/10001497660
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8
Kooperationsmanagement im Online-Vertrieb
Lücke, Fridjof
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003792011
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9
Attraktivität herstellerinitiierter Kundenbindungsprogramme im vertikalen Marketing : Analyse der Einflussfaktoren aus Konsumentensicht am Beispiel des Schweizer PKW-Reifenersatzma...
Prauschke, Doris
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009619571
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10
Spillover effects of ingredient branded strategies on brand choice : a field study
Swaminathan, Vanitha
;
Reddy, Srinivas K.
;
Dommer, Sara …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 237-251
Persistent link: https://www.econbiz.de/10009530047
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