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Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie C.; Miles, Morgan P.; Deacon, Jonathan H. - In: Journal of strategic marketing 18 (2010) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10008650957
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Strategic sales conversations as a foundation for effective partnership selling
Shepherd, C. David; Miles, Morgan P.; Munilla, Linda S. - In: Journal of business & economics research 7 (2009) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10003812804
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
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Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, Tim - In: Journal of business research : JBR 88 (2018), pp. 388-396
Persistent link: https://www.econbiz.de/10011869845