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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Entrepreneurship
51
Entrepreneurship approach
48
Unternehmensgründung
39
Business start-up
37
Marketing
33
KMU
17
SME
17
Marketing management
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Marketingmanagement
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Innovation
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Unternehmenserfolg
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Consumer behaviour
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Entrepreneurialism
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Bibliometrics
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Entrepreneurial marketing
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Entrepreneurs
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Innovation management
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Innovationsmanagement
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Marketing theory
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Unternehmer
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Bibliometrie
5
Brand management
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Competitive advantage
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Internet marketing
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Market research
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Marketingtheorie
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Marktforschung
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Betriebliche Wertschöpfung
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Environmental consciousness
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Market orientation
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Miles, Morgan P.
5
Harrigan, Paul
3
Evers, Uwana
2
Daly, Tim
1
Daly, Timothy
1
Deacon, Jonathan H.
1
Morrish, Sussie C.
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Munilla, Linda S.
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Shepherd, C. David
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Journal of business & economics research
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Entrepreneurial marketing: acknowledging the entrepreneur and customer-centric interrelationship
Morrish, Sussie C.
;
Miles, Morgan P.
;
Deacon, Jonathan H.
- In:
Journal of strategic marketing
18
(
2010
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10008650957
Saved in:
2
Strategic sales conversations as a foundation for effective partnership selling
Shepherd, C. David
;
Miles, Morgan P.
;
Munilla, Linda S.
- In:
Journal of business & economics research
7
(
2009
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003812804
Saved in:
3
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
4
From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul
;
Miles, Morgan P.
- In:
Small enterprise research : SER ; the Journal of SEAANZ
21
(
2014
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011684413
Saved in:
5
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
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