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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Spain
16
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SME
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Export
9
Firm performance
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Unternehmenserfolg
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Business start-up
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Innovationsmanagement
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International market entry
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Resource-based view
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Ressourcenorientierter Ansatz
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Social Web
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Social web
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Success factor
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Unternehmenswachstum
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Rialp Criado, Josep
4
Alarcón-Del Amo, Maria del Carmen
1
Angulo-Ruiz, Fernando
1
Donthu, Naveen
1
Escandon-Barbosa, Diana
1
Iglesias, Oriol
1
Lamberti, Giuseppe
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Markovic, Stefan
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Prior, Diego
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Salas-Paramo, Jairo
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Simon, Alexandra
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International journal of business environment : IJBE
1
International journal of sports marketing & sponsorship
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Journal of business research : JBR
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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How does sensory brand experience influence brand equity? : considering the roles of customer satisfaction, customer affective commitment, and employee empathy
Iglesias, Oriol
;
Markovic, Stefan
;
Rialp Criado, Josep
- In:
Journal of business research : JBR
96
(
2019
),
pp. 343-354
Persistent link: https://www.econbiz.de/10011981068
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2
The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando
;
Donthu, Naveen
;
Prior, Diego
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10010383816
Saved in:
3
The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation
Salas-Paramo, Jairo
;
Escandon-Barbosa, Diana
; …
- In:
International journal of business environment : IJBE
12
(
2021
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10012694594
Saved in:
4
Antecedents of satisfaction and loyalty in different spectator tribes in a football context
Lamberti, Giuseppe
;
Rialp Criado, Josep
;
Simon, Alexandra
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 295-310
Persistent link: https://www.econbiz.de/10013369892
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