//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market orientation plus : ante...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Consumer behaviour
27
Konsumentenverhalten
24
Mexico
8
Brand
7
Markenartikel
7
Brand image
6
Environmental consciousness
6
Markenimage
6
Umweltbewusstsein
6
Brand management
5
Marketing management
5
Marketingmanagement
5
Mexiko
5
Markenführung
4
Relationship marketing
4
Emerging markets
3
Multi-brand loyalty
3
Social Web
3
Social web
3
augmented reality
3
marketing
3
AR
2
Anthropomorphization
2
Brand relationships
2
Coronavirus
2
Depth interviews
2
Designation of origin
2
Emerging economies
2
Empirical study
2
Environment
2
Frauen
2
Gender
2
Geschlecht
2
Green issues
2
Herkunftsbezeichnung
2
Inspiration
2
Perception
2
Qualitätsmanagement
2
Rules of origin
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
4
Author
All
Felix, Reto
4
Alvarez-Milán, Agarzelim
1
Arifine, Ghizlane
1
Braun, Jakob
1
Furrer, Olivier
1
Hinsch, Christian
1
Rauschnabel, Philipp A.
1
Zolfagharian, Mohammadali
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of marketing management : MM
1
Qualitative market research : an international journal
1
Working papers SES
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
2
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
3
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
4
Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane
;
Felix, Reto
;
Furrer, Olivier
-
2019
Persistent link: https://www.econbiz.de/10011975635
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->