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~subject:"Beziehungsmarketing"
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Factors affecting advertising...
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Beziehungsmarketing
Konsumentenverhalten
79,110
Consumer behaviour
78,677
Social Web
20,181
Social web
20,147
Soziales Netzwerk
16,335
Social network
15,386
Theorie
15,261
Theory
14,951
Werbung
13,743
Online-Marketing
12,872
Internet marketing
12,649
Relationship marketing
10,400
Advertising
10,327
Markenführung
8,841
Brand management
8,826
Werbewirkung
7,884
Advertising effects
7,659
USA
7,523
Markenimage
7,190
United States
7,148
Brand image
7,135
Deutschland
6,717
Online-Handel
6,451
Online retailing
6,435
Customer satisfaction
5,860
Kundenzufriedenheit
5,860
Germany
5,851
Electronic Commerce
5,790
E-commerce
5,508
Credibility
5,455
Glaubwürdigkeit
5,200
Markenartikel
4,705
Dienstleistungsqualität
4,668
Service quality
4,667
Brand
4,620
Unternehmensnetzwerk
4,563
Business network
4,556
Einzelhandel
4,385
Retail trade
4,276
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Undetermined
5,026
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1,594
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8,489
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1,918
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6
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Case study
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60
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45
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41
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24
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23
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20
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15
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15
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746
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Han, Heesup
42
Hollebeek, Linda D.
36
Verhoef, Peter C.
31
Mattila, Anna S.
28
Huber, Frank
26
Loureiro, Sandra Maria Correia
26
Kumar, V.
25
Klaus, Philipp
20
Rather, Raouf Ahmad
20
Prentice, Catherine
19
Bang, Nguyen
18
Gil Saura, Irene
17
Grewal, Dhruv
17
Herrmann, Andreas
17
Quach, Sara
17
Usman, Osly
17
Ahn, Jiseon
16
Balaji, M. S.
16
Harrigan, Paul
16
Khan, Imran
16
Rahman, Zillur
16
So, Kevin Kam Fung
16
Bruhn, Manfred
15
Hyun, Sunghyup Sean
15
Kumar, Vikas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Schumann, Jan Hendrik
15
Sesé, F. Javier
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Evanschitzky, Heiner
14
Foscht, Thomas
14
Gustafsson, Anders
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Malthouse, Edward C.
14
Neslin, Scott A.
14
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Springer Fachmedien Wiesbaden
13
IGI Global
9
American Marketing Association
8
Information Resources Management Association
4
Springer-Verlag GmbH
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Galileo Press
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
1
Institut für Markt- und Distributionsforschung <Köln>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Intergovernmental Maritime Consultative Organization
1
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Journal of retailing and consumer services
476
Journal of business research : JBR
402
International journal of hospitality management
178
The journal of services marketing
125
The journal of product & brand management
101
Industrial marketing management : the international journal for industrial and high-tech firms
100
Journal of strategic marketing
85
Journal of the Academy of Marketing Science
83
Psychology & marketing
82
The journal of brand management : an international journal
82
The service industries journal
80
Cogent business & management
79
Journal of hospitality marketing & management
78
Journal of travel and tourism marketing
76
Asia Pacific journal of marketing and logistics
75
International journal of contemporary hospitality management
72
Journal of retailing
68
SpringerLink / Bücher
63
Journal of service management
61
International journal of internet marketing and advertising : IJIMA
60
Journal of marketing
60
Marketing intelligence & planning
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
European journal of marketing : EJM
55
The international review of retail, distribution and consumer research
54
Tourism management : research, policies, practice
54
Services marketing quarterly
53
International journal of electronic customer relationship management : IJECRM
52
International journal of electronic marketing and retailing : IJEMR
52
Journal of service research : JSR
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
International journal of retail & distribution management
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
The journal of business & industrial marketing
47
The international journal of bank marketing : IJBM
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
43
Service business
43
Business horizons
42
International journal of retail and distribution management
42
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ECONIS (ZBW)
10,395
EconStor
7
OLC EcoSci
7
USB Cologne (EcoSocSci)
4
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1
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10
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10,413
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date (newest first)
date (oldest first)
1
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Effects of traditional
advertising
and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
4
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
5
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
6
Investigating the nexus between the types of
advertising
messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
7
The influence of consumer-brand relationship on the personalized
advertising
privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
8
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
9
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
10
How does social media
advertising
persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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