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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
4
Markenführung
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Brand image
3
Dienstleistungsqualität
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Virales Marketing
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Wettbewerbsvorteil
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Acceptance and success factors
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Access-based services
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Accessed-based consumption
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Billore, Aditya
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Sadh, Ashish
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Jayasimha, K. R.
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Kumar, Bipul
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Motiani, Manoj
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Sharma, Arun
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Sharma, Purvendu
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Sivakumar, K.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product & brand management
1
The journal of services marketing
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ECONIS (ZBW)
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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2
Customer disengagement in business-to-business markets : a framework for analysis
Vatavwala, Sanket
;
Kumar, Bipul
;
Sharma, Arun
;
Billore, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 114-130
Persistent link: https://www.econbiz.de/10013494013
Saved in:
3
Addressing customer misbehavior contagion in access-based services
Srivastava, Himanshu Shekhar
;
Jayasimha, K. R.
; …
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 849-861
Persistent link: https://www.econbiz.de/10013407609
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