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How to capitalise on a tribe
Silva, Susana C.; Santos, Mariana Carnido dos - In: The marketing review 12 (2012) 4, pp. 419-436
Persistent link: https://www.econbiz.de/10009713513
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How permeable to cause-related marketing are millennials?
Silva, Susana C.; Duarte, Paulo; Marinho, Ana Filipa Lopes - In: International review on public and non-profit marketing 18 (2021) 3, pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.; Duarte, Paulo; Machado, Joana César; … - In: International review on public and non-profit marketing 17 (2020) 2, pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
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Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.; Silva, Francisca Pinto; Dias, Joana Carmo - In: International journal of retail and distribution management 52 (2024) 1, pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
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How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges; De Cicco, Roberta; Silva, … - In: Psychology & marketing 41 (2024) 1, pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
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How footwear companies can use online CX to WOW customers
Silva, Susana C.; Dias, Joana Carmo; Braga, Beatriz - In: International journal of retail and distribution management 51 (2023) 4, pp. 465-483
Persistent link: https://www.econbiz.de/10014281078