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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Nonprofit-Organisation
20
Nonprofit organization
18
Fundraising
12
Deutschland
10
Germany
9
Nonprofit management
9
Nonprofit-Management
9
Nonprofit marketing
7
Nonprofit-Marketing
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Strategisches Management
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Blood service
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Blutspendedienst
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Management
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Consumer behaviour
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Konsumentenverhalten
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Development aid
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Entwicklungshilfe
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Marketing
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Marketing management
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Marketingmanagement
4
Betriebliche Finanzwirtschaft
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Brand management
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Human Resource Management
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Personalmanagement
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Altruism
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Altruismus
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Bibliometrics
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Bibliometrie
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Cause-Related Marketing
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Cause-related marketing
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Corporate Governance
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Deutschsprachiger Raum
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German
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English
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Boenigk, Silke
6
Helmig, Bernd
2
Scherhag, Christian
1
Sundermann, Larissa M.
1
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Basler Schriften zum Marketing
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Journal of service research : JSR
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Nonprofit management & leadership
1
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ECONIS (ZBW)
6
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1
Kündigungspräventionsmanagement
Boenigk, Silke
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 475-497)
.
2011
Persistent link: https://www.econbiz.de/10008858199
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2
Kundenabwanderungs- und Kundenrückgewinnungsprozesse : eine theoretische und empirische Untersuchung am Beispiel von Banken
Boenigk, Silke
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10001653614
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3
Management von Nonprofit-Beziehungen : ein Service Value Chain-orientierter Ansatz
Boenigk, Silke
;
Helmig, Bernd
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 229-249)
.
2010
Persistent link: https://www.econbiz.de/10003934318
Saved in:
4
Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
5
Effects of donor priority strategy on relationship fundraising outcomes
Boenigk, Silke
;
Scherhag, Christian
- In:
Nonprofit management & leadership
24
(
2013/14
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10010354076
Saved in:
6
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
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