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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
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A network perspective on resource interaction : past, present and future
Baraldi, Enrico; Harrison, Debbie; Kask, Johan; … - In: Journal of business research : JBR 172 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014547413
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Customer-driven supply chains under IMP lens : a systematic literature review and conceptual framework
Martinelli, Elisa Martina; Tunisini, Annalisa; … - In: The IMP journal 11 (2017) 2, pp. 289-300
Persistent link: https://www.econbiz.de/10011896344
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A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone; Woodside, Arch G. - In: Marketing intelligence & planning 30 (2012) 7, pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
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Heuristics in customer‐supplier interaction
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
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Decisions when interacting in customer-supplier relationships
Guercini, Simone; La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 105 (2022), pp. 380-387
Persistent link: https://www.econbiz.de/10013494059