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Increasing the willingness to stay : a novel and comprehensive member satisfaction index (MSI) model tested in a leading German tennis club
Kölbl, Kathrin; Blank, Cornelia; Schobersberger, Wolfgang - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1369-1395
Persistent link: https://www.econbiz.de/10014548987
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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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Customer empowerment to co-create service designs and delivery : scale development and validation
Prentice, Catherine; Han, Xiao-Yun; Li, Yao-Qi - In: Services marketing quarterly 37 (2016) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10011452140
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
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Consumers' desire to interact with a salesperson during e-shopping : development of a scale
Lee, Yun Jung; Dubinsky, Alan J. - In: International journal of retail & distribution management 45 (2017) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10011621610
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Extending E-S-QAUL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers
Santouridis, Ilias; Krikoni, Eirini - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 301-318
Persistent link: https://www.econbiz.de/10011628238
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Experiential value : multi-item scale development and validation
Varshneya, Geetika; Das, Gopal - In: Journal of retailing and consumer services 34 (2017), pp. 48-57
Persistent link: https://www.econbiz.de/10011628991
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
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Decomposing positive word of mouth : scale development and marketing application
Reckmann, Tobias; Teichert, Teichert - In: Marketing : ZFP ; journal of research and management 38 (2016) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10011566840
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Motivations leading to customer citizenship behavior in services : scale development and validation
Choi, Laee; Lotz, Sherry - In: The journal of consumer marketing 33 (2016) 7, pp. 539-551
Persistent link: https://www.econbiz.de/10011642294