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Relationship marketing of services
Berry, Leonard L. - In: Handbook of relationship marketing, (pp. 149-170). 2000
Persistent link: https://www.econbiz.de/10001559313
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Competing with quality service in good times and bad
Berry, Leonard L. - In: Business horizons 52 (2009) 4, pp. 309-317
Persistent link: https://www.econbiz.de/10003865402
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The old pillars of new retailing
Berry, Leonard L. - In: Harvard business review on retailing and merchandising, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003778423
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Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen; Flynn, Andrea Godfrey; Berry, Leonard L. - In: Journal of service research : JSR 18 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
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Designing the service factory for customers and employees
Wall, Eileen A.; Berry, Leonard L. - In: Interaktionen im Dienstleistungsbereich, (pp. 521-531). 2001
Persistent link: https://www.econbiz.de/10001555462
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Clueing in customers
Berry, Leonard L.; Bendapudi, Neeli - In: Harvard business review on managing health care, (pp. 73-88). 2007
Persistent link: https://www.econbiz.de/10003584457
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Relationship retailing: transforming customers into clients
Berry, Leonard L.; Gresham, Larry G. - In: Business horizons 29 (1986) 6, pp. 43-47
Persistent link: https://www.econbiz.de/10003500741