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Customer portfolios : challenges of internal and external alignment
Clarke, Ann Højbjerg; Freytag, Per V.; Zolkiewski, Judith - In: The IMP journal 11 (2017) 1, pp. 109-126
Persistent link: https://www.econbiz.de/10011895878
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Knowledge intensive business service (KIBS) firms' use of visualization for customer participation and knowledge sharing during the service process
Clarke, Ann Højbjerg; Mortensen, Bo; Freytag, Per V. - In: Industrial marketing management : the international … 109 (2023), pp. 32-43
Persistent link: https://www.econbiz.de/10014282225
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"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto; Johnston, Wsley J.; Ehret, Michael - In: Journal of business research : JBR 165 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
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A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto; Ghosh Dastidar, Ayan - In: Journal of business research : JBR 145 (2022), pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
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Helicopter view : an interpersonal relationship sales process framework
Borg, Susanne Wiatr; Freytag, Per Vagn - In: The journal of business & industrial marketing 27 (2012) 7, pp. 564-571
Persistent link: https://www.econbiz.de/10009672481