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How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
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Relationship marketing in supply chain : an empirical analysis in the Brazilian service sector
Vieira, Valter Afonso; Monteiro, Plinio R. P.; Veiga, … - In: The journal of business & industrial marketing 26 (2011) 7, pp. 524-531
Persistent link: https://www.econbiz.de/10009410785
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The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Vieira, Valter Afonso; Mayberry, Robert; Boles, James … - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1409-1423
Persistent link: https://www.econbiz.de/10014314113
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What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso; Wolter, Jeremy S.; Araujo, … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 475-492
Persistent link: https://www.econbiz.de/10014316645
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Customer relational benefit : a second-order meta-analysis and an alternative framework
Vieira, Valter Afonso; Araujo, Clecio Falcao; Almeida, … - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465636
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Networking and developing collaborative relationships : evicence of the auto-part industry in Brazil
Claro, Danny Pimentel; Borin de Oliveira Claro, Priscila - In: The journal of business & industrial marketing 26 (2011) 7, pp. 514-523
Persistent link: https://www.econbiz.de/10009410786
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Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.; Claro, Danny Pimentel; Palmatier, … - In: Journal of marketing 78 (2014) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
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Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance
Claro, Danny Pimentel; Ramos, Carla; Gonzalez, Gabriel R.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10012288646
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Drivers leading firm adoption of internet banking services
Claro, Danny Pimentel; Rosa, Ramon B. - In: Marketing intelligence & planning 34 (2016) 3, pp. 336-354
Persistent link: https://www.econbiz.de/10011570782
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Multichannel relational communication strategy : does one-sized strategy fit all customers?
Ramos, Carla; Bortoluzzo, Adriana Bruscato; Claro, … - In: European journal of marketing 58 (2024) 4, pp. 952-985
Persistent link: https://www.econbiz.de/10015047349