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Asymmetrische Effekte bei der Entstehung von Kundenzufriedenheit : Konsequenzen für die Importance-Performance-Analyse
Matzler, Kurt
;
Fuchs, Matthias
;
Binder, Hans Jörg
; …
- In:
Journal of business economics : JBE
75
(
2005
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10002709586
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Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
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