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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

Attitudinal loyalty towards online stores between loyal and disloyal clients : differences across four countries

Dikcius, Vytautas; Adomaviciute-Sakalauske, Karina; … - In: Organizations and markets in emerging economies 15 (2024) 1/30, pp. 74-89

The concept of loyalty has remained a central theme in business for over 50 years. This concept has gained additional attention with the growth of online retailing due to rapidly changing retail environments. Numerous studies have focused on the a ntecedents of online store loyalty; however,...

Persistent link: https://www.econbiz.de/10014535501

Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet

Linnhoff-Popien, Claudia (ed.); Zaddach, Michael (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011433566

Empirical research on the impact of network externalities on online loyalty in B2B platforms

Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199

Persistent link: https://www.econbiz.de/10011440071

When do online consumers shop in an offline store : the moderating effects of product characteristics

Shen, Kathy Ning; Cai, Yuanfeng; Guo, Zhaoyang - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 129-145

Persistent link: https://www.econbiz.de/10011538938

As good as new : valuing fashion brands in the online second-hand markets

Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295

Persistent link: https://www.econbiz.de/10011548798

Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth

Filieri, Raffaele; Alguezaui, Salma; McLeay, Fraser - In: Tourism management : research, policies, practice 51 (2015), pp. 174-185

Persistent link: https://www.econbiz.de/10011414943

The deeper, the better? : effect of online brand community activity on customer purchase frequency

Wu, Ji; Huang, Liqiang; Zhao, Jianliang Leon; Hua, … - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 813-823

Persistent link: https://www.econbiz.de/10011416354

Digital Customer Excellence : Erwartungen und Wünsche auf der digitalen Kundenreise

Naskrent, Julia; Zimmermann, Jens T. - 2015

Persistent link: https://www.econbiz.de/10011478867

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473