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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
14
Konsumentenverhalten
14
Lieferantenmanagement
11
Supplier relationship management
11
Hotel industry
10
Hotellerie
9
Preismanagement
9
Pricing strategy
9
Innovation
7
Internet marketing
7
Online-Marketing
7
Relationship marketing
7
Social Web
7
Social web
7
Share Economy
6
Sharing economy
6
Coronavirus
5
Firm performance
5
Innovation management
5
Innovationsmanagement
5
New product development
5
Produktentwicklung
5
Strategic management
5
Strategisches Management
5
Theorie
5
Theory
5
Unternehmenserfolg
5
Airbnb
4
Confidence
4
Dienstleistungsqualität
4
Dynamic pricing
4
Emotion
4
Knowledge transfer
4
Pricing
4
Reference price
4
Reputation
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
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English
7
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Zaefarian, Ghasem
4
Viglia, Giampaolo
3
Naudé, Peter
2
Abbasi, Faramarz
1
Acuti, Diletta
1
Aiello, Gaetano
1
Ali, Tahir
1
Beheshti, Hooshang M.
1
Donvito, Raffaele
1
Dyussembayeva, Shynar
1
Grazzini, Laura
1
Helo, Petri
1
Invernizzi, Anna Chiara
1
Mazzoli, Valentina
1
Mortazavi, Sina
1
Mousavi, Sahar
1
Najafi-Tavani, Saeed
1
Najafi-Tavani, Zhaleh
1
Nieto-Garcia, Marta
1
Oghazi, Pejvak
1
Pera, Rebecca
1
Rad, Fakhreddin Fakhrai
1
Robson, Matthew J.
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Shahzad, Khuram
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Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
Saved in:
2
Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh
;
Mousavi, Sahar
;
Zaefarian, Ghasem
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
Saved in:
3
Unity is strength : a study of supplier relationship management integration
Oghazi, Pejvak
;
Rad, Fakhreddin Fakhrai
;
Zaefarian, Ghasem
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4784-4810
Persistent link: https://www.econbiz.de/10011588471
Saved in:
4
The varying roles of governance mechanisms on ex-post transaction costs and relationship commitment in buyer-supplier relationships
Shahzad, Khuram
;
Ali, Tahir
;
Takala, Josu
;
Helo, Petri
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011871430
Saved in:
5
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano
;
Donvito, Raffaele
;
Acuti, Diletta
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Saved in:
6
It makes me feel vulnerable! : the impact of public self-disclosure on online complaint behavior
Dyussembayeva, Shynar
;
Viglia, Giampaolo
;
Nieto-Garcia, …
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293835
Saved in:
7
Exploring how video digital storytelling builds relationship experiences
Pera, Rebecca
;
Viglia, Giampaolo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1142-1150
Persistent link: https://www.econbiz.de/10011627307
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