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ECONIS (ZBW)
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Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm
;
Ayer, Steven
;
Pegoraro, Ann
;
Leonard, …
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
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Understanding loyalty from a customer's perspective
Siemieniako, Dariusz
;
Rundle-Thiele, Sharyn
;
Urban, Wieslaw
- In:
Journal of customer behaviour
9
(
2010
)
3
,
pp. 283-298
Persistent link: https://www.econbiz.de/10008697910
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Supporter loyalty : conceptualization, measurement, and outcomes
Wymer, Walter
;
Rundle-Thiele, Sharyn
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
1
,
pp. 172-191
Persistent link: https://www.econbiz.de/10011452022
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