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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
15
Retail trade
15
Relationship marketing
10
Spain
10
Distribution channel
8
Online retailing
8
Online-Handel
8
Vertriebsweg
8
E-commerce
7
Electronic Commerce
7
Spanien
7
Brand image
6
Brand management
6
Markenführung
6
Retailing
6
Globalisierung
5
Globalization
5
International market entry
5
Internationaler Markteintritt
5
Markenimage
5
Multinationales Unternehmen
5
Transnational corporation
5
Fashion
4
Firm performance
4
Internationalization
4
Mode
4
Multichannel retailing
4
Offline loyalty
4
Online loyalty
4
Textile distribution
4
Textilhandel
4
Unternehmenserfolg
4
Brand loyalty
3
Confidence
3
Customer satisfaction
3
Dynamic capabilities
3
Innovation
3
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English
10
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Frasquet Deltoro, Marta
8
Mollá Descals, Alejandro
6
Gil Saura, Irene
2
Ieva, Marco
2
Miquel-Romero, Maria-Jose
2
Šerić, Maja
2
Cervera, Amparo
1
Gil, Irene
1
Miquel, Maria-José
1
Ruiz-Molina, Maria Eugenia
1
Ruiz-Molina, María-Eugenia
1
Ziliani, Cristina
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Journal of retailing and consumer services
3
International journal of retail & distribution management
2
The international review of retail, distribution and consumer research
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
4
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
5
Competitive (versus loyal) showrooming : an application of the push-pull-mooring framework
Frasquet Deltoro, Marta
;
Miquel-Romero, Maria-Jose
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648927
Saved in:
6
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
7
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
8
The impact of IT and customer orientation on building trust and commitment in the supply chain
Frasquet Deltoro, Marta
;
Cervera, Amparo
;
Gil, Irene
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 343-359
Persistent link: https://www.econbiz.de/10003757777
Saved in:
9
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
10
Understanding complaint channel usage in multichannel retailing
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 94-103
Persistent link: https://www.econbiz.de/10011995526
Saved in:
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