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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Theorie
13,795
Theory
13,409
Motivation
9,921
Relationship marketing
9,104
Soziale Beziehungen
8,583
Social relations
8,304
Brand management
7,490
Markenführung
7,448
Brand image
6,673
Markenimage
6,633
Experiment
6,439
USA
6,206
United States
5,863
Customer satisfaction
5,727
Kundenzufriedenheit
5,569
Deutschland
5,544
Online-Handel
5,490
Online retailing
5,479
Soziale Werte
5,471
Social values
5,455
Social Web
5,293
Social web
5,289
Germany
5,081
Soziale Norm
5,048
Social norm
4,764
Online-Marketing
4,520
Internet marketing
4,509
Service quality
4,444
Dienstleistungsqualität
4,396
Brand
4,261
Markenartikel
4,251
Einzelhandel
4,127
Retail trade
4,089
Emotion
3,766
Werbewirkung
3,622
Advertising effects
3,583
Electronic Commerce
3,578
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4,573
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1,468
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Aufsatzsammlung
59
Case study
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Fallstudie
21
Bibliografie enthalten
17
Bibliography included
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15
Handbuch
15
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English
8,527
German
547
French
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Han, Heesup
41
Hollebeek, Linda D.
33
Mattila, Anna S.
30
Verhoef, Peter C.
27
Kumar, V.
25
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Khan, Imran
16
Swoboda, Bernhard
16
Foscht, Thomas
15
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Hyun, Sunghyup Sean
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Gustafsson, Anders
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
Homburg, Christian
13
King, Ceridwyn
13
McDonald, Heath
13
Neslin, Scott A.
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Arbeiterwohlfahrt Bezirksverband Oberbayern
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
INSEAD
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Institut für Markt- und Distributionsforschung <Köln>
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Intergovernmental Maritime Consultative Organization
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Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
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Published in...
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Journal of retailing and consumer services
462
Journal of business research : JBR
372
International journal of hospitality management
171
The journal of services marketing
123
The journal of product & brand management
97
Journal of the Academy of Marketing Science
84
The journal of brand management : an international journal
83
Psychology & marketing
79
Cogent business & management
75
Journal of hospitality marketing & management
73
International journal of contemporary hospitality management
72
Journal of travel and tourism marketing
71
Asia Pacific journal of marketing and logistics
70
Journal of strategic marketing
68
The service industries journal
68
Journal of retailing
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of service management
59
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
The international review of retail, distribution and consumer research
54
Journal of marketing
53
European journal of marketing : EJM
51
Marketing intelligence & planning
51
Journal of service research : JSR
50
Services marketing quarterly
50
International journal of retail & distribution management
49
Tourism management : research, policies, practice
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
SpringerLink / Bücher
45
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Service business
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
37
International journal of electronic customer relationship management : IJECRM
34
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Source
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ECONIS (ZBW)
9,062
EconStor
5
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
2
Social and personal factors influencing green customer citizenship behaviours : the role of subjective norm, internal values and attitudes
Van Tonder, Estelle
;
Fullerton, S.
;
Beer, Leon T. de
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014253613
Saved in:
3
The social dimension of service interactions : observer reactions to customer incivility
Henkel, Alexander P.
;
Boegershausen, Johannes
;
Rafaeli, Anat
- In:
Journal of service research : JSR
20
(
2017
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011684838
Saved in:
4
The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay
You, Ya
;
He, Yi
;
Chen, Qimei
;
Hu, Miao
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012494897
Saved in:
5
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Saved in:
6
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
7
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
8
Consumers' value co-creation in sharing economy : the role of social support, consumers' ethical perceptions and relationship quality
Nadeem, Waqar
;
Juntunen, Mari
;
Shirazi, Farid
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012229295
Saved in:
9
Contagious effects of customer misbehavior in access-based services
Schaefers, Tobias
;
Wittkowski, Kristina
;
Benoit, Sabine
; …
- In:
Journal of service research : JSR
19
(
2016
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10011433127
Saved in:
10
Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? : a three-country investigation
Diallo, Mbaye Fall
;
Lambey, Christine
;
Hasanzade, Vuesal
; …
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014484196
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