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The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
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Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen; Jiménez-Zarco, Ana Isabel - In: Global marketing strategies for the promotion of luxury …, (pp. 155-192). 2016
Persistent link: https://www.econbiz.de/10011484688
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Productivity on the social web : the use of social media and expectation of results
Soler-Labajos, Neus; Jiménez-Zarco, Ana Isabel - In: Social media listening and monitoring for business …, (pp. 45-68). 2017
Persistent link: https://www.econbiz.de/10011565161
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Personally engaged with retail clients : Marketing 3.0 in response to new consumer profiles
Jiménez-Zarco, Anan Isabel; Martínez-Ruiz, María Pilar; … - In: Handbook of research on retailer-consumer relationship …, (pp. 219-237). 2014
Persistent link: https://www.econbiz.de/10010379302
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Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
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Designing a predictive performance measurement and control system to maximize customer relationship management success
Llamas-Alonso, María Rosa; Jiménez-Zarco, Ana Isabell; … - In: Journal of marketing channels : ... distribution … 16 (2009) 1, pp. 1-41
Persistent link: https://www.econbiz.de/10003839980