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Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli; Swaminathan, Vanitha - In: The journal of product & brand management 32 (2023) 1, pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
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The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya; Jassawalla, Avan R.; … - In: The journal of brand management : an international journal 30 (2023) 3, pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
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A model of health-related quality of life during COVID-19 pandemic : the role of food customer loyalty and affordability
Sik, Sumaedi; Sumardjo, Sumardjo; Saleh, Amiruddin; … - In: International journal of quality & reliability management 40 (2023) 10, pp. 2612-2631
Persistent link: https://www.econbiz.de/10014470809
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Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha; Sharma, Devika Rani; Kaushal, Vaishali - In: Qualitative market research : an international journal 26 (2023) 4, pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
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Determinants and outcomes of food delivery app engagement during COVID-19 : a study of urban and semi-urban customers
Bhattacharjee, Abhilash; Rao, Kunja Sambashiva; Nawaz, … - In: Journal of electronic commerce in organizations : JECO 21 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10014441007
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Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi; Dean, David; Mohd Suki, Norazah; … - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
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Analyzing the influence of COVID-19 on the E-commerce customer's retail experience in the supermarket industry : insights from Brazil
Cunha, Beatriz Moschetta; Lettieri, Carolina Kato; … - In: Logistics 7 (2023) 3, pp. 1-14
Background: E-commerce's convenience, speed, and ability to overcome geographical barriers have made it increasingly popular across industries. This study analyzed the impact of the COVID-19 pandemic on customer experience and satisfaction in supermarket retail e-commerce in the Brazilian...
Persistent link: https://www.econbiz.de/10014393346
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Role of service quality in improving customer loyalty towards telecom companies in Hungary during the COVID-19 pandemic
Naz, Farheen; Alshaabani, Ayman; Rudnák, Ildikó; … - In: Economies : open access journal 9 (2021) 4, pp. 1-21
The telecommunication sector is one of the most rapidly growing sectors in the world. The COVID-19 pandemic has created an increased dependence of customers on telecommunications to continue their work and studies. The increased usage of internet and telecom services during the COVID-19 pandemic...
Persistent link: https://www.econbiz.de/10012800325
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The impact of the Covid-19 pandemic on customer experience design : the hotel managers' perspective
Bonfanti, Angelo; Vigolo, Vania; Yfantidou, Georgia - In: International journal of hospitality management 94 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012495103