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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Werbung
13,782
Online-Marketing
12,941
Internet marketing
12,831
Advertising
11,251
Werbewirkung
7,915
Consumer behaviour
7,742
Advertising effects
7,689
Konsumentenverhalten
7,633
Social Web
5,881
Social web
5,874
Brand management
2,685
Markenführung
2,667
Electronic Commerce
2,154
Online-Handel
2,016
Online retailing
2,013
E-commerce
2,008
Theorie
1,923
Theory
1,880
Viral marketing
1,867
Virales Marketing
1,864
Marketingmanagement
1,863
Marketing management
1,835
Markenimage
1,752
USA
1,750
Deutschland
1,742
Brand image
1,739
Marketing
1,729
Relationship marketing
1,723
United States
1,585
Internet
1,516
advertising
1,399
Germany
1,260
Markenartikel
1,048
Brand
978
Website
898
Social media
878
social media
826
Suchmaschine
731
Search engine
713
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German
127
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Harrigan, Paul
11
Hollebeek, Linda D.
9
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Johnson, Lester W.
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Verhoef, Peter C.
6
Alavi, Shirin
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Ko, Eunju
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Soutar, Geoffrey N.
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Bruhn, Manfred
4
Calder, Bobby J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
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Springer Fachmedien Wiesbaden
7
American Marketing Association
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IGI Global
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Information Resources Management Association
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AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
ICORIA <17., 2018, Valencia>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
NetLibrary, Inc
1
Universität Mannheim
1
W. Kohlhammer GmbH
1
Wiley-VCH
1
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Journal of business research : JBR
71
Journal of retailing and consumer services
56
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
The journal of product & brand management
26
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing communications
15
Journal of strategic marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of the Academy of Marketing Science
14
The journal of brand management : an international journal
14
Business horizons
13
Journal of marketing management : MM
13
Cogent business & management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
The service industries journal
12
SpringerLink / Bücher
11
International journal of business information systems : IJBIS
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Psychology & marketing
9
Journal of marketing
8
The journal of business & industrial marketing
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
7
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
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ECONIS (ZBW)
1,708
EconStor
4
USB Cologne (EcoSocSci)
3
OLC EcoSci
1
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1
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
B2B web sites :
advertising
or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
3
A new
advertising
effectiveness model for corporate
advertising
web sites : a relationship marketing approach
Patsioura, Fotini
;
Vlachopoulou, Maro
;
Manthou, Vicky
- In:
Benchmarking : an international journal ; BIJ
16
(
2009
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
Saved in:
4
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
5
Customer engagement and
advertising
effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
6
The influence of consumer-brand relationship on the personalized
advertising
privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
8
Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
9
Investors' response to
advertising
: the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
10
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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