Narrow search
Showing 1 - 10 of 2,145
Cover Image
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Cover Image
Emotional intelligence and consumer decision-making styles : the mediating role of brand trust and brand loyalty
Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11
mediation between emotional intelligence and decision-making style through brand loyalty. This paper aims to increase knowledge …
Persistent link: https://www.econbiz.de/10014381358
Cover Image
Toward a syncretic relationa bridge in negotiation : seller's role in driving buyer's value proposition
Bhagat, Parimal; Byramjee, Framarz; Lhota, Kevin - In: Journal of international business and economics : JIBE 20 (2020) 2, pp. 71-77
Persistent link: https://www.econbiz.de/10013161511
Cover Image
Die Geschäftsbeziehung zwischen mittelständischen Unternehmen und ihrer Hausbank : eine ökonomische und verhaltenswissenschaftliche Analyse
Segbers, Klaus - 2007 - 1. Aufl.
Das Hausbankprinzip nimmt bei der Finanzierung mittelständischer Unternehmen in Deutschland traditionell eine zentrale Stellung ein. Diese Beziehung unterliegt aktuell einem starken Wandel. Als Konsequenz wird häufig eine Abkehr vom Hausbankprinzip gefordert. Diese Untersuchung widmet sich der...
Persistent link: https://www.econbiz.de/10011937574
Cover Image
Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
Cover Image
Impact of trust on the relationship of e-service quality and customer satisfaction
Kundu, Sukanya; Datta, Saroj Kumar - In: EuroMed journal of business 10 (2015) 1, pp. 21-46
Persistent link: https://www.econbiz.de/10011344163
Cover Image
CSR : a roadmap towards customer loyalty
Osakwe, Christian Nedu; Yusuf, Tesilimi Oladimeji - In: Total quality management & business excellence 32 (2021) 13, pp. 1424-1440
Persistent link: https://www.econbiz.de/10012649836
Cover Image
Customer engagement and online reviews
Thakur, Rakhi - In: Journal of retailing and consumer services 41 (2018), pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Cover Image
Exploring customer loyalty following service recovery : the mediating effects of trust and emotions
DeWitt, Tom; Nguyen, Doan T.; Marshall, Roger - In: Journal of service research : JSR 10 (2007/08) 3, pp. 269-281
Persistent link: https://www.econbiz.de/10003705604