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Beziehungsmarketing
Consumer behaviour
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Emotion
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India
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Allgemeinbildende Schule
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Ferraro, Rosellina
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Haws, Kelly L.
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Mukhopadhyay, Anirban
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Labroo, Aparna A.
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Journal of marketing
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Kellogg on marketing : the marketing faculty of the kellog school of management
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ECONIS (ZBW)
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Leveraging technology to manage the customer experience
Labroo, Aparna A.
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 351-366)
.
2023
Persistent link: https://www.econbiz.de/10014283187
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Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
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Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
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