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Patientenorientiertes Pharmamarketing : Kommunikation und Entscheidungsverhalten am Markt für verschreibungspflichtige Medikamente

Hohensohn, Heidi - 1998

Persistent link: https://www.econbiz.de/10000982014

Pharmacist professionalism, helpfulness, and consumer behavior linkage

Mardanov, Ismatilla T.; Ricks, James - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 4, pp. 221-230

Persistent link: https://www.econbiz.de/10010389835

Exploring relationship between brand equity and customer loyalty on pharmaceutical market

Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131

Persistent link: https://www.econbiz.de/10011612102

Trust as a critical driver of customer loyalty in the pharmaceutical market : a study of Kazakhstan

Orazgaliyeva, E.; Abuzhalitova, A.; Sokhatskaya, N.; … - In: Regional science policy and practice : RSPP 16 (2024) 9, pp. 1-10

The article focused on customer loyalty and examined the factors that influence end-users' loyalty and attitudes towards domestic manufacturers. Factors such as price, quality, place, promotion, satisfaction, awareness, and trust were chosen to measure customer loyalty towards domestic...

Persistent link: https://www.econbiz.de/10014632509