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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
13
Brand image
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
Markenimage
9
Brand
6
Markenartikel
6
Designation of origin
5
Herkunftsbezeichnung
5
Relationship marketing
4
Brand loyalty
3
Commitment
3
Confidence
3
Corporate social responsibility
3
Emotion
3
Markentreue
3
Vertrauen
3
Analogical learning theory
2
Brand attitude
2
Brand extensions
2
Brand origin
2
China
2
Cobranding
2
Congruence
2
Consumers
2
Corporate Social Responsibility
2
Emerging markets
2
Familiarity
2
Großbritannien
2
Market research
2
Marktforschung
2
Meaning transfer
2
National culture
2
Nationalkultur
2
Need for uniqueness
2
Organizational identification
2
Organizational trust
2
Partial least squares
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English
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Merunka, Dwight
4
Albert, Noel
2
Valette-Florence, Pierre
2
Albert, Noe͏̈l
1
Albert, Noël
1
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Journal of business research : JBR
2
Consumer brand relationships : meaning, measuring, managing
1
The journal of consumer marketing
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ECONIS (ZBW)
4
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When consumers love their brands : exploring the concept and its dimensions
Albert, Noe͏̈l
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10003766348
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2
Role of brand love in consumer brand relationships
Albert, Noël
;
Merunka, Dwight
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 15-30)
.
2015
Persistent link: https://www.econbiz.de/10011279727
Saved in:
3
The role of brand love in consumer-brand relationships
Albert, Noel
;
Merunka, Dwight
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 258-266
Persistent link: https://www.econbiz.de/10009765037
Saved in:
4
Brand passion : antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10009756861
Saved in:
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