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Contribution of southern authors in major marketing publications
Fields, D. M. - In: Journal of business research : JBR 22 (1991) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10001098797
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Diversity and rigor trends in retailing research : assessment and guidelines
Finnegan, Carol; Runyan, Rodney C.; Gonzalez-Padron, Tracy - In: International journal of management reviews : IJMR 18 (2016) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10011543167
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
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Video methods in strategy research : focusing on embodied cognition
Gylfe, Philip; Franck, Henrika; LeBaron, Curtis; … - In: Strategic management journal 37 (2016) 1, pp. 133-148
Persistent link: https://www.econbiz.de/10011498576
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State of green marketing research over 25 years (1990-2014) : literature survey and classification
Kumar, Prashant - In: Marketing intelligence & planning 34 (2016) 1, pp. 137-158
Persistent link: https://www.econbiz.de/10011459213
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Internet marketing research in hospitality and tourism : a review and journal preferences
Leung, Xi Y.; Xue, Lan; Bai, Billy - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1556-1572
Persistent link: https://www.econbiz.de/10011476103
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Avoiding bias and fallacy in survey research : a behavioral multilevel approach
Ketokivi, Mikko - In: Journal of operations management 65 (2019) 4, pp. 380-402
Persistent link: https://www.econbiz.de/10012041389