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~subject:"Bibliometrics"
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Bibliometrics
Werbung
13,855
Zeitschrift
13,683
Advertising
11,324
Deutschland
4,810
Werbewirkung
4,085
Advertising effects
4,013
Consumer behaviour
3,544
Konsumentenverhalten
3,440
Mediensektor
3,363
Media industries
3,331
Kommunikationsmedien
3,276
Communication media
3,240
USA
2,590
Zeitung
2,550
Theorie
2,522
Theory
2,428
Germany
2,402
Filmwirtschaft
2,281
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2,191
United States
2,158
Online-Marketing
2,036
Internet marketing
2,032
Welt
1,603
World
1,570
Newspaper
1,444
Fachzeitschrift
1,436
Journal
1,409
advertising
1,406
Marketing
1,345
Wirtschaft
1,266
Massenunterrichtung
1,209
Bibliometrie
1,198
Statistik
1,144
Presseverlag
1,066
Press publisher
1,052
Social Web
1,046
Social web
1,044
Internet
1,012
Brand management
965
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Undetermined
375
Free
256
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Article
862
Book / Working Paper
329
Journal
2
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Article in journal
818
Aufsatz in Zeitschrift
818
Graue Literatur
152
Non-commercial literature
152
Arbeitspapier
143
Working Paper
143
Aufsatz im Buch
48
Book section
48
Rangliste
14
Ranking
14
Collection of articles of several authors
9
Sammelwerk
9
Hochschulschrift
8
Conference paper
7
Konferenzbeitrag
7
Thesis
7
Aufsatzsammlung
4
Bibliografie
4
Mikroform
4
Bibliography
2
No longer published / No longer aquired
2
Reprint
2
Bibliografie enthalten
1
Bibliography included
1
CD-ROM, DVD
1
Case study
1
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1
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1
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1
Elektronischer Datenträger
1
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1
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1
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1
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1
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1
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1
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1
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English
1,121
German
46
French
9
Spanish
9
Russian
3
Italian
2
Czech
1
Danish
1
Swedish
1
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Author
All
McAleer, Michael
30
Chang, Chia-Lin
29
Chan, Kam C.
13
Wohlrabe, Klaus
13
Oxley, Les
12
Anderson, David L.
11
Kumar, Satish
11
Haucap, Justus
10
Tressler, John
10
McCabe, Mark J.
9
Serenko, Alexander
9
Heck, Jean L.
8
Mixon, Franklin G.
8
Azar, Ofer H.
7
Snyder, Christopher M.
7
Bontis, Nick
6
Card, David E.
6
Della Vigna, Stefano
6
Donthu, Naveen
6
Dumay, John
6
Funk, Patricia
6
Gibson, John K.
6
Iriberri, Nagore
6
Oswald, Andrew J.
6
Pattnaik, Debidutta
6
Stern, David I.
6
Albers, Sönke
5
Baccini, Alberto
5
Bräuninger, Michael
5
Cioni, Martina
5
Currie, Russell R.
5
Ford, John B.
5
Harvey, Charles
5
Imai, Susumu
5
Kelly, Aidan
5
Krishna, Kala
5
Kóczy, László Á.
5
Law, Rob
5
Lindgreen, Adam
5
Lo, Melody
5
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National Bureau of Economic Research
11
University of Kansas
4
Edward Elgar Publishing
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institute for Scientific Information <Philadelphia, Pa.>
2
Logos Verlag Berlin
2
Academic Publishing in Europe Conference <3, 2008, Berlin>
1
Advertising Research Foundation
1
Brown University / Department of Economics
1
Georgia Institute of Technology
1
OECD
1
Organisation for Economic Co-operation and Development
1
University of Canterbury / Dept. of Economics and Finance
1
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Published in...
All
Research policy : policy, management and economic studies of science, technology and innovation
17
Working paper
16
Critical perspectives on accounting : an international journal for social and organizational accountability
12
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
12
Applied economics letters
11
CESifo working papers
11
Econometric Institute research papers
11
NBER working paper series
11
Discussion paper series / IZA
9
Economic inquiry : journal of the Western Economic Association International
9
Journal of business ethics : JOBE
9
NBER Working Paper
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of hospitality management
8
Journal of knowledge management
8
Managerial finance
8
Applied economics
7
Organization : the critical journal of organization, theory and society
7
Working paper / National Bureau of Economic Research, Inc.
7
Discussion paper / Tinbergen Institute
6
Journal of advertising research
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of real estate literature : a publication of the American Real Estate Society
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Accounting, auditing & accountability journal
5
Discussion paper / Centre for Economic Policy Research
5
German economic review
5
International journal of physical distribution & logistics management : IJPD & LM
5
Issues in accounting education
5
Journal of advertising
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of banking & finance
5
Journal of current issues and research in advertising : JCIRA
5
Journal of management inquiry
5
Journal of travel and tourism marketing
5
Review of quantitative finance and accounting
5
Technological forecasting & social change : an international journal
5
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ECONIS (ZBW)
1,193
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1
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1
Advertising
anxiety : Lucozade narratives in the 1939
newspaper
promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
2
Climate change and tourism in English-language
newspaper
publications
Ma, Shihan
;
Kirilenko, Andrei
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
2
,
pp. 352-366
Persistent link: https://www.econbiz.de/10012151674
Saved in:
3
Media context : a literature review and research agenda
Jørgensen, René Haldborg
;
Knudsen, Gry Høngsmark
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
17/18
,
pp. 1937-1957
Persistent link: https://www.econbiz.de/10014234267
Saved in:
4
Advertising
of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
5
What do ads buy? : daily coverage of listed companies on the Italian press
Gambaro, Marco
;
Puglisi, Riccardo
-
2009
Persistent link: https://www.econbiz.de/10011752035
Saved in:
6
Our
magazine
, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
7
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
8
How brands highlight country of origin in
magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
9
Interaction of communication from the sport organization, media and public perspective : how does messaging relate and differ?
McGehee, Glynn M.
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 229-239
Persistent link: https://www.econbiz.de/10012293267
Saved in:
10
Content analysis of OR job advertisements to infer required skills
Sodhi, M. S.
;
Son, B.-G.
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
9
,
pp. 1315-1327
Persistent link: https://www.econbiz.de/10008654680
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