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~subject:"Bibliometrics"
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Die Multivariatenanalyse im Di...
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Bibliometrics
Marktforschung
12,325
Market research
6,580
Verbraucher
5,493
Konsumentenverhalten
2,229
Consumer behaviour
2,213
Theorie
2,086
Theory
2,049
Deutschland
1,829
Vereinigte Staaten
1,480
Consumers
1,238
Germany
1,199
Marketing
1,141
USA
780
Marketingmanagement
753
Marketing management
726
United States
639
Verbraucherverhalten
467
Beziehungsmarketing
419
Relationship marketing
419
Absatz
407
Wirtschaftliches Verhalten
381
Werbung
368
Markenartikel
357
Innovation
295
Marketingtheorie
284
Marketing theory
274
Befragung
259
Einzelhandel
256
Großbritannien
246
Qualitative Methode
246
Conjoint-Analyse
242
Interview
240
Conjoint analysis
239
Internet
229
Scientific method
228
Wissenschaftliche Methode
228
Absatzpolitik
227
Bibliometrie
225
Qualitative method
225
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Online availability
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Undetermined
91
Free
36
Type of publication
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Article
185
Book / Working Paper
40
Type of publication (narrower categories)
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Article in journal
168
Aufsatz in Zeitschrift
168
Aufsatz im Buch
18
Book section
18
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
8
Working Paper
8
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
3
Sammelwerk
3
Hochschulschrift
2
Konferenzschrift
2
Reprint
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference proceedings
1
Festschrift
1
Sammlung
1
Thesis
1
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Language
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English
213
German
12
Author
All
Lehmann, Donald R.
4
Stremersch, Stefan
4
Hunt, Shelby D.
3
Kimmel, Allan J.
3
Lynch, John G.
3
Malhotra, Naresh K.
3
Smith, N. Craig
3
Voeth, Markus
3
Boerstler, Courtney N.
2
Coupé, Tom
2
Davis, Brennan
2
Davis, Donna F.
2
Decker, Reinhold
2
Eisend, Martin
2
Ekpo, Akon E.
2
Furrer, Olivier
2
Ghorbani, Zahra
2
Golicic, Susan L.
2
Graf, Albert
2
Gupta, Sachin
2
Haghighinasab, Manijeh
2
Halinen, Aino
2
Harrison, Robert L.
2
Holbrook, Morris B.
2
Hult, G. Tomas M.
2
Kargaran, Sanaz
2
Kayande, Ujwal
2
Kienzler, Mario
2
Klein, Jill
2
Kowalkowski, Christian
2
Kumar, Prashant
2
Kumar, Satish
2
Kumar, V.
2
Maas, Peter
2
Möller, K. E. Kristian
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Pechmann, Cornelia
2
Pham, Michel T.
2
Reed, W. Robert
2
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Institution
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Academy of Marketing
1
Advertising Research Foundation
1
Edward Elgar Publishing
1
Marketing Research Conference <2016, Arlington, Tex.>
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Published in...
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Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Organizational research methods : ORM
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Qualitative market research : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
European journal of marketing : EJM
3
International journal of market research
3
Journal of historical research in marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Cogent business & management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of management reviews : IJMR
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of managerial issues : JMI
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
Marketing theory
2
The journal of business & industrial marketing
2
The marketing review
2
Working paper
2
Acta Universitatis Danubius / Oeconomica
1
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Source
All
ECONIS (ZBW)
225
Showing
1
-
10
of
225
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date (oldest first)
1
Gesellschaftliche Verantwortung und Transparenz
Schrader, Ulf
-
2006
Persistent link: https://www.econbiz.de/10003759553
Saved in:
2
The intellectual structure of the anti-consumption and consumer resistance field ; an author co-citation analysis
Galvagno, Marco
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1688-1701
Persistent link: https://www.econbiz.de/10009539447
Saved in:
3
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
4
Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.
;
Taylor, Kimberly A.
- In:
Journal of business ethics : JOBE
81
(
2008
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
Saved in:
5
Das Aufspüren von Kundenabwanderungstendenzen : ein Anwendungsbeispiel der Content-Analyse für Weblogs
Beinke, Kai-Stefan
;
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003650933
Saved in:
6
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
7
Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus
;
Gawantka, Axel
;
Chatzopolou, Georgia
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
Saved in:
8
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
9
Market information processing and organizational learning
Sinkula, James M.
-
2008
Persistent link: https://www.econbiz.de/10003798112
Saved in:
10
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
Saved in:
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