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Towards brand ecology : an ana...
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Problematising place branding research : a meta-theoretical analysis of the literatur
Lucarelli, Andrea
;
Brorström, Sara
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The marketing review
13
(
2013
)
1
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pp. 65-81
Persistent link: https://www.econbiz.de/10010247025
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20 years of Nordic place branding research : a review and future research agenda
Cassinger, Cecilia
;
Gyimóthy, Szilvia
;
Lucarelli, Andrea
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
1
,
pp. 70-77
Persistent link: https://www.econbiz.de/10012491829
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