Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Massimo Giovanardi; Andrea Lucarelli; Cecilia Pasquinelli
Year of publication: |
2013
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Authors: | Giovanardi, Massimo ; Lucarelli, Andrea ; Pasquinelli, Cecilia |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 13.2013, 3, p. 365-383
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