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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
135
Konsumentenverhalten
130
Consumer experience
72
Hedonic consumption
36
consumer experience
36
hedonic consumption
26
Beziehungsmarketing
24
Brand management
24
Relationship marketing
24
Markenführung
23
Einzelhandel
19
Retail trade
19
Customer satisfaction
18
Kundenzufriedenheit
18
Brand image
15
Hedonic price index
15
Hedonischer Preisindex
15
Markenimage
15
Art infusion
12
Emotion
12
Luxury goods
12
Luxusgüter
12
Private consumption
10
Privater Konsum
10
Satisfaction
10
Virtual reality
10
Virtuelle Realität
10
Brand
9
Markenartikel
9
Social Web
9
Social web
9
Arts
8
Consumer Experience
8
Dienstleistungsqualität
8
Kunst
8
Online retailing
8
Online-Handel
8
Service quality
8
Advertising
7
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English
7
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Becker, Larissa Carine Braz
1
Cavalcanti, Rodrigo César Tavares
1
Clancy, Anne
1
Gupta, Damini Goyal
1
Jaakkola, Elina
1
Jain, Varsha
1
Kampouri, Katerina
1
Kastanakis, Minas N.
1
Magrizos, Solon
1
Rejeb, Abderahman
1
Rejeb, Karim
1
Scussel, Fernanda Bueno Cardoso
1
Shin, Hyunju
1
Treiblmaier, Horst
1
Vespestad, May Kristin
1
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Consumer behavior review : CBR
2
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
7
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1
Pain (and pleasure) in marketing and consumption : an integrative literature review and directions for future research
Kastanakis, Minas N.
;
Magrizos, Solon
;
Kampouri, Katerina
- In:
Journal of business research : JBR
140
(
2022
),
pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
Saved in:
2
Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz
;
Jaakkola, Elina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
Saved in:
3
Is consumer experience the next best thing? : reflections from a systematic review and research agenda proposition
Scussel, Fernanda Bueno Cardoso
- In:
Consumer behavior review : CBR
3
(
2019
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10012216558
Saved in:
4
Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin
;
Clancy, Anne
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012434354
Saved in:
5
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
6
Understanding consumer experience literature : high academic impact publications bibliometrics from 2010 to 2019
Cavalcanti, Rodrigo César Tavares
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013532238
Saved in:
7
How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
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