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Pain (and pleasure) in marketing and consumption : an integrative literature review and directions for future research
Kastanakis, Minas N.; Magrizos, Solon; Kampouri, Katerina - In: Journal of business research : JBR 140 (2022), pp. 189-201
Persistent link: https://www.econbiz.de/10013040661
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Customer experience : fundamental premises and implications for research
Becker, Larissa Carine Braz; Jaakkola, Elina - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 630-648
Persistent link: https://www.econbiz.de/10012293321
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Is consumer experience the next best thing? : reflections from a systematic review and research agenda proposition
Scussel, Fernanda Bueno Cardoso - In: Consumer behavior review : CBR 3 (2019) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10012216558
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Exploring the use of content analysis methodology in consumer research
Vespestad, May Kristin; Clancy, Anne - In: Journal of retailing and consumer services 59 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012434354
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Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal; Shin, Hyunju; Jain, Varsha - In: Marketing intelligence & planning 41 (2023) 2, pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
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Understanding consumer experience literature : high academic impact publications bibliometrics from 2010 to 2019
Cavalcanti, Rodrigo César Tavares - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10013532238
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How augmented reality impacts retail marketing : a state-of-the-art review from a consumer perspective
Rejeb, Abderahman; Rejeb, Karim; Treiblmaier, Horst - In: Journal of strategic marketing 31 (2023) 3, pp. 718-748
Persistent link: https://www.econbiz.de/10014304955