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~subject:"Bibliometrics"
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Bibliometrics
Marktforschung
7,352
Market research
6,527
Theorie
1,551
Konsumentenverhalten
1,549
Consumer behaviour
1,548
Theory
1,547
Deutschland
1,259
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1,116
Marktanalyse
820
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785
Marketingmanagement
589
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577
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451
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436
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359
Relationship marketing
359
Qualitative Methode
243
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236
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231
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Marketing theory
231
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223
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222
Scientific method
222
Wissenschaftliche Methode
222
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220
Bibliometrie
220
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203
Innovation
196
Market analysis
189
Messung
169
Social Web
166
Social web
166
Brand management
164
Markenführung
164
Welt
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World
164
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157
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35
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Article
182
Book / Working Paper
38
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165
Aufsatz in Zeitschrift
165
Aufsatz im Buch
18
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Graue Literatur
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Non-commercial literature
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Arbeitspapier
8
Working Paper
8
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
3
Sammelwerk
3
Hochschulschrift
2
Konferenzschrift
2
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1
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1
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English
209
German
11
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Lehmann, Donald R.
4
Hunt, Shelby D.
3
Kimmel, Allan J.
3
Lynch, John G.
3
Malhotra, Naresh K.
3
Smith, N. Craig
3
Stremersch, Stefan
3
Voeth, Markus
3
Boerstler, Courtney N.
2
Coupé, Tom
2
Davis, Brennan
2
Davis, Donna F.
2
Decker, Reinhold
2
Eisend, Martin
2
Ekpo, Akon E.
2
Furrer, Olivier
2
Ghorbani, Zahra
2
Golicic, Susan L.
2
Graf, Albert
2
Gupta, Sachin
2
Haghighinasab, Manijeh
2
Halinen, Aino
2
Harrison, Robert L.
2
Holbrook, Morris B.
2
Hult, G. Tomas M.
2
Kargaran, Sanaz
2
Kayande, Ujwal
2
Kienzler, Mario
2
Klein, Jill
2
Kowalkowski, Christian
2
Kumar, Prashant
2
Kumar, Satish
2
Kumar, V.
2
Maas, Peter
2
Möller, K. E. Kristian
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Pechmann, Cornelia
2
Pham, Michel T.
2
Reed, W. Robert
2
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Academy of Marketing
1
Advertising Research Foundation
1
Marketing Research Conference <2016, Arlington, Tex.>
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
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Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Organizational research methods : ORM
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Qualitative market research : an international journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
International journal of market research
3
Journal of historical research in marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Cogent business & management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of management reviews : IJMR
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of managerial issues : JMI
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
Marketing theory
2
The journal of business & industrial marketing
2
The marketing review
2
Working paper
2
Acta Universitatis Danubius / Oeconomica
1
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ECONIS (ZBW)
220
Showing
1
-
10
of
220
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.
;
Taylor, Kimberly A.
- In:
Journal of business ethics : JOBE
81
(
2008
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
Saved in:
3
Das Aufspüren von Kundenabwanderungstendenzen : ein Anwendungsbeispiel der Content-Analyse für Weblogs
Beinke, Kai-Stefan
;
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003650933
Saved in:
4
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
5
Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus
;
Gawantka, Axel
;
Chatzopolou, Georgia
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
Saved in:
6
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
7
Market information processing and organizational learning
Sinkula, James M.
-
2008
Persistent link: https://www.econbiz.de/10003798112
Saved in:
8
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
Saved in:
9
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
10
Social contract theory and the ethics of deception in consumer research
Smith, N. Craig
;
Kimmel, Allan J.
;
Klein, Jill Gabrielle
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 486-496
Persistent link: https://www.econbiz.de/10003884451
Saved in:
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