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Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
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How does the use of shockvertising trigger moral emotions? : a focus on the plastic issue
Dasmi, Costanza; Acuti, Diletta; Grazzini, Laura; … - In: Managing Sustainability : Perspectives From Retailing …, (pp. 169-184). 2022
Persistent link: https://www.econbiz.de/10013417648
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A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno; Pederzoli, Daniele; Aiello, Gaetano; … - In: The journal of product & brand management 22 (2013) 3, pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
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Social exclusion : a bibliometric analysis and future research directions in advertising
Liu, Yeyi; Bhoumik, Kshitij; Ulqinaku, Aulona; … - In: Journal of advertising 52 (2023) 5, pp. 756-773
Persistent link: https://www.econbiz.de/10014422149