How does the use of shockvertising trigger moral emotions? : a focus on the plastic issue
Year of publication: |
2022
|
---|---|
Authors: | Dasmi, Costanza ; Acuti, Diletta ; Grazzini, Laura ; Aiello, Gaetano |
Published in: |
Managing Sustainability : Perspectives From Retailing and Services. - Cham : Springer, ISBN 978-3-031-12027-5. - 2022, p. 169-184
|
Subject: | Content analysis | Plastic | Shockvertising | Social media | Sustainability | Social Web | Social web | Emotion | Kunststoff | Plastics | Bibliometrie | Bibliometrics |
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