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Brand experience formation mechanism and its possible outcomes : a theoretical framework

Khan, Imran; Rahman, Zillur - In: The marketing review 15 (2015) 2, pp. 239-259

Persistent link: https://www.econbiz.de/10011504865

Social media marketing : literature review and future research directions

Yadav, Mayank; Rahman, Zillur - In: International journal of business information systems : … 25 (2017) 2, pp. 213-240

Persistent link: https://www.econbiz.de/10011756935

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561

Understanding customer participtation in online brand communities : literature review and future research agenda

Kamboj, Shampy; Rahman, Zillur - In: Qualitative market research : an international journal 20 (2017) 3, pp. 306-334

Persistent link: https://www.econbiz.de/10011748655

Marketing capabilities and firm performance : literature review and future research agenda

Kamboj, Shampy; Rahman, Zillur - In: The international journal of productivity and … 64 (2015) 8, pp. 1041-1067

Persistent link: https://www.econbiz.de/10011448100

Consumer perspective on CSR literature review and future research agenda

Fatma, Mobin; Rahman, Zillur - In: Management research review 38 (2015) 2, pp. 195-216

Persistent link: https://www.econbiz.de/10011386567

Total quality management in service sector : a literature review

Talib, Faisal; Rahman, Zillur; Qureshi, M. N. - In: International journal of business innovation and research 6 (2012) 3, pp. 259-301

Persistent link: https://www.econbiz.de/10009551662

Best practices of total quality management implementation in health care settings

Talib, Faisal; Rahman, Zillur; Azam, Mohammed - In: Health marketing quarterly 28 (2011) 3, pp. 232-252

Persistent link: https://www.econbiz.de/10009302883

Perspectives and dimensions of consumer innovativeness : a literature review and future agenda

Kaushik, Arun Kumar; Rahman, Zillur - In: Journal of international consumer marketing 26 (2014) 3, pp. 239-263

Persistent link: https://www.econbiz.de/10010380442

Corporate sustainability performance and firm performance research : literature review and future research agenda

Goyal, Praveen; Rahman, Zillur; Kazmi, A. A. - In: Management decision : MD 51 (2013) 2, pp. 361-379

Purpose: The aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study. Design/methodology/approach: Research papers were collected on sustainability...

Persistent link: https://www.econbiz.de/10009726512