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~subject:"Bibliometrics"
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Bibliometrics
Marktforschung
12,321
Market research
6,573
Theorie
1,662
Theory
1,646
Konsumentenverhalten
1,612
Consumer behaviour
1,600
Deutschland
1,354
Germany
1,024
Marketing
964
Vereinigte Staaten
898
Marketingmanagement
698
Marketing management
673
USA
531
Verbraucher
509
United States
483
Beziehungsmarketing
361
Relationship marketing
361
Absatz
329
Marketingtheorie
270
Marketing theory
261
Innovation
249
Werbung
247
Qualitative Methode
246
Befragung
239
Conjoint-Analyse
236
Conjoint analysis
233
Interview
229
Qualitative method
225
Bibliometrie
223
Scientific method
223
Wissenschaftliche Methode
223
Markenartikel
220
Internet
191
Verbraucherverhalten
177
Absatzpolitik
171
Messung
171
Prognoseverfahren
171
Social Web
169
Social web
169
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Undetermined
91
Free
36
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Article
184
Book / Working Paper
39
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Article in journal
167
Aufsatz in Zeitschrift
167
Aufsatz im Buch
18
Book section
18
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
8
Working Paper
8
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
3
Sammelwerk
3
Konferenzschrift
2
Reprint
2
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1
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1
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1
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English
212
German
11
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Lehmann, Donald R.
4
Stremersch, Stefan
4
Hunt, Shelby D.
3
Kimmel, Allan J.
3
Lynch, John G.
3
Malhotra, Naresh K.
3
Smith, N. Craig
3
Voeth, Markus
3
Boerstler, Courtney N.
2
Coupé, Tom
2
Davis, Brennan
2
Davis, Donna F.
2
Decker, Reinhold
2
Eisend, Martin
2
Ekpo, Akon E.
2
Furrer, Olivier
2
Ghorbani, Zahra
2
Golicic, Susan L.
2
Graf, Albert
2
Gupta, Sachin
2
Haghighinasab, Manijeh
2
Halinen, Aino
2
Harrison, Robert L.
2
Holbrook, Morris B.
2
Hult, G. Tomas M.
2
Kargaran, Sanaz
2
Kayande, Ujwal
2
Kienzler, Mario
2
Klein, Jill
2
Kowalkowski, Christian
2
Kumar, Prashant
2
Kumar, Satish
2
Kumar, V.
2
Maas, Peter
2
Möller, K. E. Kristian
2
Nairn, Agnès
2
Ozanne, Julie L.
2
Pechmann, Cornelia
2
Pham, Michel T.
2
Reed, W. Robert
2
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Academy of Marketing
1
Advertising Research Foundation
1
Edward Elgar Publishing
1
Marketing Research Conference <2016, Arlington, Tex.>
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
Published in...
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Journal of business research : JBR
8
Journal of the Academy of Marketing Science
8
Organizational research methods : ORM
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Qualitative market research : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
International journal of market research
3
Journal of historical research in marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
A Research Agenda for Service Marketing
2
Australasian marketing journal
2
Cogent business & management
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of electronic customer relationship management : IJECRM
2
International journal of management reviews : IJMR
2
Journal of business-to-business marketing
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of managerial issues : JMI
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing and consumer services
2
Marketing theory
2
The journal of business & industrial marketing
2
The marketing review
2
Working paper
2
Acta Universitatis Danubius / Oeconomica
1
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Source
All
ECONIS (ZBW)
223
Showing
1
-
10
of
223
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing theory : conceptual foundations of research in marketing
Hunt, Shelby D.
-
1976
Persistent link: https://www.econbiz.de/10000042197
Saved in:
2
Business research
Murdick, Robert G.
;
Cooper, Donald R.
-
1982
Persistent link: https://www.econbiz.de/10000043054
Saved in:
3
Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.
;
Taylor, Kimberly A.
- In:
Journal of business ethics : JOBE
81
(
2008
)
4
,
pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
Saved in:
4
Das Aufspüren von Kundenabwanderungstendenzen : ein Anwendungsbeispiel der Content-Analyse für Weblogs
Beinke, Kai-Stefan
;
Grunwald, Guido
-
2008
Persistent link: https://www.econbiz.de/10003650933
Saved in:
5
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
6
Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus
;
Gawantka, Axel
;
Chatzopolou, Georgia
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
Saved in:
7
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
8
Market information processing and organizational learning
Sinkula, James M.
-
2008
Persistent link: https://www.econbiz.de/10003798112
Saved in:
9
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
Saved in:
10
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
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